ABOUT THE FOUNDER
Ariela has been working on redesigning mental healthcare for the past decade, sparked by the suicide attempt of a friend. After studying Math & CS at Stanford, she began working with David Kelley, the Founder of IDEO, on how we can redesign our mental healthcare system.
Ariela then biked across multiple countries to fundraise for the American Foundation for Suicide Prevention, and continued her work in Liverpool, England at what was considered the most innovative mental ward in the world, and then joined Cityblock to put up its first clinic in Brooklyn.
Ariela left to join Columbia’s Clinical Psychology program to train to be a therapist. At Columbia, she saw the many challenges the current system faces, like how unscalable 1:1 therapy is, how outdated therapy training is, and the risk involved in relying on fee-for-service care.
Ariela realized we put more thought and manpower into building food delivery services than we do healthcare, so she left Columbia’s program to start Zeera.
ABOUT ZEERA
Cost, stigma, and waitlists have made accessing mental health care feel nearly impossible. We’re looking at the mental health care system through an entire new lens and building a new model of care that fits into your everyday life.
About Zeera
