Winky Lux is a joyful makeup and skin care brand featuring cleaner and kinder ingredients that are better for you and the planet.

Natalie Mackey

ABOUT THE FOUNDER

Natalie Mackey is a brand builder and serial entrepreneur.

She began her career in finance, but soon became drawn to the idea of building companies.

In 2010, she co- founded Mackey Morgan (now Crescala Development), which helped market fashion brands like Katie Ermilio, Prabal Gurung and Christian Siriano.

It was during a licensing negotiation that she fell in love with the beauty business and also saw an incredible opportunity to create change.

ABOUT WINKY LUX

Launched in 2015, Glow Concept, is a holding company set on disrupting the billion‑dollar color cosmetics industry. The portfolio brands, which include WINKY LUX and Laqa and Co., launch products every 15-­30 days and partner with digital influencers to drive e-commerce and retail sales.

Winky Lux, creator of the viral Lip Pill and Flower Balm, is the purveyor of luxury color makeup. Launched in October 2015, it creates high-pigment color cosmetics at a price that’s nice. What’s more, everything is cruelty-free, paraben free, phtalate free and non-toxic.

About Winky Lux

Press

Winky Lux plots retail growth and leans into livestreaming
Cult 'Fast-Beauty' Brand Winky Lux Raises $6 Million In Series A To Fund Experience-First Retail Plans
‘Thank God You Exist.’ These Female VCs Have $27 Million to Invest in Women’s Ideas