WATS helps businesses achieve waste reduction by quantifying the carbon footprint of the materials they discard, and automatically delivering action oriented steps to reduce impact.

MEREDITH DANBERG-FICARELLI AND LAURA ROSENSHINE

ABOUT THE CO-FOUNDERS

Meredith Danberg-Ficarelli has an MS in Urban Policy and Sustainability Management from the New School, she sits on the board of directors of the US Composting Council, was the executive director of Common Ground Compost from 2017-2022, and was a guest on WIRED’s #TechSupport episode focused on waste, which has 1.4M+ views.

Laura Rosenshine is a multiple-time zero waste startup founder, was the VP of the Manhattan Solid Waste Advisory Board in 2018, has deep experience in building and executing zero waste initiatives for large businesses, and has a particular interest in integrating the use of decentralized infrastructure to help businesses reduce waste.

ABOUT WATS

WATS (Waste Administration + Tracking Software) is a SaaS product for a new regulatory environment, built for operations that have traditionally been managed in excel sheets and with manual processes spread disparately across teams, sites, and portfolios that are being held to new, higher standards for data transparency and measurement. Similar to how Asana revolutionized product management, and Salesforce revolutionized CRM, WATS is the software solution that brings waste operations into the 21st century.

About WATS