ABOUT THE FOUNDER
Deepica Mutyala is a South-Asian beauty entrepreneur, businesswoman, and founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Within days, Mutyala was featured on The Today Show and The Dr. Oz Show. The video currently has more than 10 million views. Since then, Mutyala has been featured in the New York Times, CNN, Vogue, Marie Claire, Refinery29, and other media outlets.
From 2015-2018, Deepica dedicated her efforts as an on-air beauty expert, YouTuber, and activist collaborating with brands on panels and campaign efforts geared toward minority representation. She has partnered with major beauty houses including Estee Lauder Companies, Coty, LVMH, Unilever, as well as brands outside of beauty including Mastercard, McDonalds, & Mercedes Benz. She has also been seen in commercials for L’Oreal and Samsung airing during the 2018 Academy Awards.
In January 2018, Deepica founded and launched Live Tinted, a digital platform and a beauty product line that explores diverse beauty and creates products for “every shade in between”. The platform gives voices and story tells for underrepresented individuals and features their personal journeys with beauty, culture and identity.
ABOUT LIVE TINTED
Live Tinted is a multicultural movement driving inclusivity in beauty. At Live Tinted, beauty is the vehicle for cultural connections. They believe we all have more in common than we realize – from dark circles to hyperpigmentation. Their multicultural community is a place to discuss this all, and have your discussions lead the product development. Culture is home, and Live Tinted is developing a collective home, for every shade in between.
About Tinted
