The Wonder is an absurdly playful members space for curious, imaginative families.

Sarah Robinson and Noria Morales

ABOUT THE CO-FOUNDERS

Sarah Robinson and Noria Morales are two friends, mothers and entrepreneurs who designed The Wonder for families who crave community, culture, and creativity.

Prior to The Wonder, Sarah helped found MADE Fashion Week and was the Fashion Relations Manager for MAC cosmetics before founding Preconceive.

Noria spent a decade in the fashion industry, holding editorial roles at Condé Nast and PopSugar Media, before undertaking design collaborations for Target, which included partnerships with brands like SoulCycle, Hunter Boots, and Lilly Pulitzer.

ABOUT THE WONDER

The Wonder is a members-only club where families can go to play, learn, relax and socialize.

The Wonder is a physical space that leverages brand, experiences and retail to provide meaning, community, and experience for its family members, with the potential to transform the landscape for how families engage outside of the home.

The first flagship location opened in Tribeca in 2019.

About The Wonder

Press

The Wonder: An Innovative New Members-Only Club Destination For The Modern Family
Introducing The Wonder, a Members-Only Club for the Modern Family in New York City
The Wonder Is TriBeCa's Parent-Child Soho House