ABOUT THE CO-FOUNDERS
Galyn and Christina are two moms who had been shopping for kids clothes for over 12 years but still didn’t have a go-to for awesome basics at reasonable prices. So, using their experience from Diapers.com and their passion for simplicity, Galyn and Christina created the go-to they had been looking for—a brand that they (and other parents) could love.
Before Primary, Galyn spent many years building and marketing several brands for busy parents, from Baby Einstein to Diapers.com, and then she built Primary because all those brilliant babies in diapers need some clothes to wear.
In addition to launching and marketing nine successful e-commerce sites, Christina was one of the first employees at Diapers.com. Her then 2-year-old son appeared in one of their first ads in a diaper. This time around, he asked if he could please wear something respectable.
ABOUT PRIMARY
Primary is a children’s clothing brand on a mission to help every child to feel confident in who they are.
Primary offers a curated assortment of classic, gender-neutral styles in a rainbow of colors and patterns for babies and kids size 0-12. Primary clothes are free of logos, slogans, and sequins and don’t prescribe specific styles or colors for girls and boys.
The entire collection is made from soft, Oeko-Tex certified, premium cotton fabrics. By keeping things simple, Primary keeps costs low, so most styles on the site are less than $25.
About Primary
