ABOUT THE CO-FOUNDERS
Co-founders Adrianne Nickerson and Elaine Purcell started Oula after a collective two decades of healthcare experience.
They’ve worked for established players and new startups, and have seen firsthand how building better care experiences can be a win for everyone — hospital, health insurers, and most importantly, the consumer.
With Oula, they are bringing together Adrianne’s experience in using technology to scale the impact of care teams and Elaine’s background building care models that treat the whole person.

ABOUT OULA
Oula is redesigning maternity care from the ground up.
Their modern maternity center combines the best of obstetrics and midwifery care to deliver a more evidence-based and personalized pregnancy experience.
From their collaborative medical team, welcoming clinic, and remote care platform, Oula is setting a new standard for pregnancy that unifies modern medicine and human intuition.
About Oula