ABOUT THE FOUNDER
Kel has worked in the NYC creative industry for nearly two decades and has been an avid community builder and creative visionary both online and off.
Kel has written for Vogue, interviewing her hero, photographer Joan E. Biren. In 2018 Personals (now Lex) was profiled in The New York Times.
In 2014 her Instagram Herstory posted a 1970s photo of a woman wearing a t-shirt reading The Future is Female, thrusting the phrase into popular culture.
Her previous lives include photo director at the design magazine Metropolis, and co-founder of the textile studio New Friends. Kel believes the Future is Queer.
ABOUT LEX
Lex is a lo-fi, text-based dating and social app for womxn, trans, genderqueer, two spirit, and non-binary people for meeting lovers and friends.
Inspired by old school newspaper personal ads, Lex (formerly known as Personals) lived on Instagram for years before evolving into an app. You can still find Lex on Instagram @lex.app.
Lex—short for lexicon—is the only social app where the text comes first and the selfies, second.
About Lex
