ABOUT THE CEO
Catherine Balsam-Schwaber is known as a dynamic, results-oriented leader with a track record
of delivering exceptional results in high pressure environments. She has extensive experience in
business transformation with complex multi-platform products, strategy, marketing, creative
leadership, revenue growth, media + advertising, subscription/OTT/DTC, communications and
ecommerce.
Catherine is the CEO of Kindra, an innovative self-care company for women in menopause. A life-long advocate for women’s health, Catherine joined Kindra to break down the stigma surrounding menopause care and support and empower women in mid-life through Kindra’s science-backed formulas and community-building initiatives.
Prior to this role, Balsam-Schwaber was General Manager of NBCUniversal’s Bluprint where she led the business evolution and expansion to a digital subscription lifestyle learning destination featuring a breadth of categories that champion self-expression, wellness, performance arts and more.
Before Bluprint, Catherine served as Chief Content Officer for Mattel, SVP at the NBCUniversal Content Innovation Agency, SVP of Marketing for iVillage, VP of Integrated Marketing for MTV Networks, VP of Marketing Partnerships and Programming for Rock the Vote, and was an Executive Director in Program Development and Ideation with Time Warner Global Marketing Solutions. Notably, Balsam-Schwaber began her career as a Staff Assistant in the Clinton White House, which led to her position as the Technical Assistant on Rob Reiner’s film The American President. Catherine earned her bachelor’s degree at Brandeis University and went on to receive her Masters of Business from New York University, Leonard N. Stern School of Business. She lives in Los Angeles with her husband and their twins.
ABOUT KINDRA
Kindra serves women from all phases of the menopause journey, 35-55+, harnessing diverse and dynamic experts and world-class researchers in the women’s health and medical communities to provide estrogen-free essentials. The clinically-studied solutions include non-toxic, physician-backed, patented products, targeted for the most significant and disruptive menopause pain point including vaginal dryness, hot flashes, fatigue, brain fog, sleep disruption and more.
Kindra is on a mission to help women prepare for, manage, and embrace their natural hormonal shifts by solidifying a roadmap to bring immediate, effective go-to market solutions, by educating through product and empowering through community.
About Kindra
