ABOUT ASHLEY & KIM
Ashley Fields (Co-Founder & CEO): Ashley Fields is the Co-Founder and CEO of Fields Good, a premium functional cookie brand blending indulgence and wellness. She brings deep consumer brand expertise from roles at Dyson, Cann, and Flair Airlines, and leverages her heritage as the daughter of Mrs. Fields founder Debbie Fields to reimagine the legacy brand for a modern audience.
Kim Anderson (Co-Founder & Chief Brand Officer): Kim Anderson is the Co-Founder and Chief Brand Officer of Fields Good. She previously served as SVP of Brand and Content at Rent the Runway and has held leadership roles at Cann and Harper Wilde. Kim specializes in building premium consumer brands and shaping compelling go-to-market narratives.
ABOUT FIELDS GOOD
Fields Good is a premium functional cookie brand leveraging the Mrs. Fields legacy to create modern wellness-focused treats. The company offers three distinct product lines – Power (protein), Rest (sleep), and Fun (hemp-derived THC) – targeting health-conscious consumers seeking indulgent yet functional snacking options. By combining nostalgic brand recognition with contemporary nutritional benefits, Fields Good aims to capture both the premium cookie market and the rapidly growing functional food segment.
About Fields Good