Fave is a social platform dedicated to superfans, elevating their voices to take center stage.

ABOUT THE FOUNDER

Jacquelle Amankonah Horton is the Founder & CEO of Fave, a new social platform & marketplace dedicated to empowering superfans. Her passionate vision and execution plan for Fave won her 2020 “Startup of the Year” at the Music Tectonics conference and led her to raise over $2M in funding prior to its launch from top VCs and the industry’s most powerful music companies that are behind the largest fandoms in the world.

Before Fave, Jacquelle worked at Google for 7 years, with 5 years at YouTube driving product development for YouTube creators and artists, responsible for shaping some of the most beloved creator monetization and analytics features. She spearheaded the vision and growth for products that she grew to over 1 billion users in just the last 3 years alone. Previous to Google, Jacquelle launched award-winning music and entertainment apps at Viacom, innovated music distribution at UMG, and headed operations for teams spanning music label startups to established corporations. Receiving her Master’s degree from USC at just 20 years old, Jacquelle has been named one of the “Top 100 Young Entrepreneurs in the World”, “Top 50 Women Product Managers in Europe”, and in 2020 made the esteemed “Forbes 30 Under 30” list.

She currently serves on the boards of WW, formerly Weight Watchers (NASDAQ: WW), the Change.org Foundation, and Arctic Ice Project and is a lecturer in management at the Stanford Graduate School of Business. Her first book, Purposeful, about how each of us can be movement starters, was published by Penguin Portfolio in 2018 and is a Wall Street Journal Bestseller.