Babba Rivera is the award-winning entrepreneur, founder and CEO of venture-backed beauty business, Ceremonia, a clean hair care brand rooted in Latinx heritage. Inspired by the rituals she grew up with and fueled by her mission to enable representation for the Latinx community, Babba has seen tremendous growth with her startup in record time. Being one of only 58 Latinas to ever raise over $1M in VC funding, as well as the first Latina to own a hair care brand at Sephora that qualifies for the Clean + Planet Positive seal, Babba is a trailblazer within the founder community.
Prior to launching Ceremonia, Babba worked for unicorn companies including Uber and Away, and was named in Forbes’ 2016 “30 Under 30” list in the field of marketing and advertising. Babba has been featured and profiled in major magazines, newspapers, television programs, podcasts and various other print and digital media, gaining a reputation as one of the most dynamic and accomplished young innovators.