Ceremonia is a clean hair care brand rooted in Latinx heritage.

Babba Rivera


Babba Rivera is the  award-winning entrepreneur, founder and CEO of venture-backed beauty business, Ceremonia, a clean hair care brand rooted in Latinx heritage. Inspired by the rituals she grew up with and fueled by her mission to enable representation for the Latinx community, Babba has seen tremendous growth with her startup in record time. Being one of only 58 Latinas to ever raise over $1M in VC funding, as well as the first Latina to own a hair care brand at Sephora that qualifies for the Clean + Planet Positive seal, Babba is a trailblazer within the founder community.

Prior to launching Ceremonia, Babba worked for unicorn companies including Uber and Away, and was named in Forbes’ 2016 “30 Under 30” list in the field of marketing and advertising. Babba has been featured and profiled in major magazines, newspapers, television programs, podcasts and various other print and digital media, gaining a reputation as one of the most dynamic and accomplished young innovators.


Ceremonia is a clean hair care brand rooted in Latinx heritage. They are on a mission to empower a confident natural that feels as good as it looks. Ceremonia is manifesting modern day rituals, stemming from rich culture, that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Their hair ritual celebrates the longevity of healthier hair through unparalleled formulas that make a real impact.

About Ceremonia


Latina Founder, Babba Rivera, Raises $1 Million Pre-Seed For Her New Brand Ceremonia
Meet Ceremonia, the Clean Hair-Care Brand Celebrating Its Latinx Origins
Ceremonia Becomes One Of The First Latina-Owned Haircare Brands At Sephora