Billie is a female-first shave and body brand delivering premium-quality razors and skincare at half the price of the competition.

Georgina Gooley

ABOUT THE FOUNDER

Georgina Gooley has over 9 years experience in the advertising industry, working across consumer, retail and entertainment categories at leading creative agencies such as Wieden+Kennedy and BBH.

With a passion for building brands with a strong DNA and point of view, Georgina is determined to overhaul the shaving experience for women.

ABOUT BILLIE

Billie is a female-first shave and body brand delivering premium-quality razors and skincare at half the price of the competition.

Billie provides quality women’s razors and body care products that don’t cost more than men’s. Women’s personal care products are often subject to the “pink tax,” meaning they cost more simply because they are marketed to women.

Billie’s $9 starter kit includes a handle, two cartridges and a magnetic holder to store the razor in your shower. Billie then sends you four replacement cartridges monthly (or whatever frequency you choose to get the blade refills), which also cost $9. Billie also sells body lotion, body wash and shave cream.

About Billie

Press

Edgewell Buys Razor Brand Billie After P&G Was Blocked From Buying It
DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls
5 Tips From Billie's Cofounder On Building A Female-First Brand