Reaction Commerce

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Reaction is a modern, global, open source commerce platform built for today’s experiences.

It’s a next-gen architecture, free of archaic taxonomies, and it’s the only platform for the connected devices generation. There are no classes or certifications required. It’s designed for non-technical business owners, while its HTML, CSS and JavaScript codebase is completely open, scalable, customizable, fast, reactive, and real time.

Sara Hicks, Founder and CEO

Sara has a successful, decades-long record of creating products and businesses for massive online communities. As a former CEO, COO, VP of Product and Advisor, she’s traversed startups and more established companies, both locally and globally, in commerce, advertising, hosting and retail marketplaces. She’s worked her way up through the technology web from managing consumer and merchant products (Yahoo!, IAC) to leading teams responsible for interface design, user experience, content development and product strategy (Etsy, Media Temple) to becoming an ecommerce marketplace CEO (Science).