People are busy. People like to drink.
These two facts led the founders of Minibar to see an opportunity to answer an unmet need in the market.
They created the Minibar Delivery app, a mobile-enabled service that allows time-starved New Yorkers to easily order wine and spirits, and get it delivered in less than an hour.
The company now serves over 21 cities across the country and is continuing to expand.
Lindsey Andrews, Founder
Lindsey has spent her career in consumer products at Fresh Direct and Soap.com; she most recently led marketing for Wag.com (an Amazon Subsidiary), growing it to a leading pet e-commerce company within two years of launch. Her proven track record of building, scaling and marketing on-demand consumer products is a great asset to Minibar and their team.
Lara Crystal, Founder
Prior to Minibar, Lara was part of the founding team at Rent the Runway, a successful online start-up that in four years raised $51MM+ in financing from Kleiner Perkins, Bain Capital and Highland Capital Partners, among others. She and Lindsey met while earning their MBA’s at the Wharton Business School, and have found great success scaling the brand since it’s launch in 2013.
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