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Planning a wedding is stressful. was founded to de-stress the process. disrupts the once-endless wedding planning process by serving as a one-stop shop for brides and grooms to discover everything and everyone they need to create the picture-perfect wedding, with time to spare before the big day.

Since’s launch, it has now become the largest online wedding shop in the world.

The company has seen over 100,000 iPhone app downloads, 50 million shareable images viewed per month and features over 2,500 brands.

Kellee Khalil, Founder and CEO

Kellee started after realizing firsthand the inefficiencies of the wedding industry. Recognizing this as an unrealized opportunity, she invested her post-grad savings and launched in February of 2012.

Prior to founding, Kellee ran Business Development at Be Inspired PR, the leading PR firm servicing the luxury wedding market.

Kellee is an Entrepreneurial Studies Graduate from USC.

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