Reaction is a modern, global, open source commerce platform built for today’s experiences.
Sara Hicks, Founder and CEO
Sara has a successful, decades-long record of creating products and businesses for massive online communities. As a former CEO, COO, VP of Product and Advisor, she’s traversed startups and more established companies, both locally and globally, in commerce, advertising, hosting and retail marketplaces. She’s worked her way up through the technology web from managing consumer and merchant products (Yahoo!, IAC) to leading teams responsible for interface design, user experience, content development and product strategy (Etsy, Media Temple) to becoming an ecommerce marketplace CEO (Science).