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Fable is a digitally-native brand based in New York City that makes stylish, high-quality everyday goods for urban pets using the latest research in pet wellness. The company works closely with manufacturers and sells products directly to customers in order to offer innovative designs and premium quality at an accessible price point for the rapidly growing urban millennial consumer cohort. The company’s first product set is the Signature Dog Walking Kit – a high-style combo of leash, collar, harness, waste bag holder, and carrier – is soft launching for pre-orders at www.fablepets.com in early 2019.

Sophie Bakalar, Co-Founder

Sophie Bakalar is a venture partner at Collaborative Fund and previously invested full-time in consumer brands for the Collab+Consumer Fund. She evaluated over 1,000 startups and invested in ten companies. She’s been published and/or quoted in Fortune, TechCrunch, and the Economist, and was named a Top Consumer Dealmaker and Influencer by Forbes. Prior to working at Collab, Sophie co-founded di8it Charts, where she oversaw product development and marketing. At age 17, she started trading credit and MBS derivatives at III Capital Management, a fixed income hedge fund.

Jeremy Canade, Co-Founder

Jeremy was an early employee and Head of Retail Strategy, Planning, and Business Development for Jet.com and Walmart U.S. eCommerce and served on the Retail Leadership team. His team developed and drove key initiatives across the $15+ billion eCommerce business and led the $3+ billion eCommerce Holiday season. Jeremy co-founded di8it Charts, where he oversaw a successful acquisition by think-cell Software. Earlier, Jeremy was a management consultant at A.T. Kearney, focusing on corporate strategy and supply chain for numerous Fortune 500 clients.